Mythologies

Shampoo

key messages

• Freshness
• Flowers
• Cleanliness
• Natural 
• Healthy
• Long shiny hair
• Woman wearing a dress
• Fruits like coconuts and passion fruit
• Use the colour blue and pink
• Nice smell using flowers and fruits 

Media mythologies-  are commonly held beliefs, and they are used frequently to create meaning in advertising. 

Anchoring means it is anchored (locked) in the image through the use of caption and/ or logo.

key messages 

The picture is black and white making the perfume stand out as the bottle is pink, implying that every girl would want to buy this because of the colour and the woman. The colour pink makes it girly and makes it look like natural. Rhianna's posture shows that she is confident and strong as others would feel the same if they had this perfume. The lid bottle is black, shiny and sparkly which implies luxury and strength and black shows seriousness, sophisticated and mystery, making the viewers want to get this perfume for them selves or even a present to someone.

Key messages 

 The phase "mover over Naomi, there's a new diva in town" anchors how there is a new and better chocolate bar. The crystals implies that the chocolate look and taste rich. The colour purple combines the calm stability of blue and the fierce energy of red implying that the colour purple is often associated with royalty, nobility, luxury, power and ambition and also represents meanings of wealth, creativity, mystery and independence. Overall, it would make the viewers want to buy this chocolate.