Advert Analysis

This print advert shows a knife being used to cut though a carrot and a chopping bored implying that the knife is so sharp it can cut though the wood. The colour silver implies that the knife is shiny, modern and clean and also often symbolises wealth. The target audience is mainly people who cook. However, on the other hand its stereotypically women who cook and would pick out the utensils for cooking.

This print advert shows Pepsi light in crates on the roof instead of the floor implying that the Pepsi is light enough for them to float meaning it is a less sugary drink and is a no-calorie carbonated cola soft drink. This visual hyperbole is used to convey the message that this drink is not laden with sugar and calories. It is particularly persuasive as it playfully suggests that the consumers of Pepsi light won't gain any weight. Pepsi's trademark and blue branding draws attention to the work light in the products name allowing the reader to get the joke straight away. Target audience is mainly aimed at Pepsi fans.

This print advert shows scissors cutting though metal implying that the scissors are strong and can cut though tough materials. The colour red implies that the scissors are dangerous because they are so sharp. The target audience is mainly aimed for teachers as it says 'teachers' but that doesn't mean that other people don't buy it. For example people who work in offices.